The Cut was created to be a voice outside of the chorus. To promote a new idea of a bespoke, timeless, Italian-made kitchen, far removed from stereotypes. Adaptable beyond all limits and customisable to suit all needs. Every model proposed can be reconfigured precisely to cater for different requirements.
The value of manufacturing tradition in the Veneto region joins forces with design and its countless details to give rise to a cosy, authentic kitchen environment able to kindle emotions and reawaken the pleasure of spending time together and the value of sharing. A kitchen project that does not respond to market rationales and trends in style, but reflects a desire for uniqueness. Ideas, gestures and know-how are the fruit of the passion, dedication and enthusiasm that the brand seeks to convey by reawakening the senses and connecting with nature to reach the essence, the attention to detail that sparks our enthusiasm and accompanies our pleasurable moments of everyday life.
The Cut perceives needs across the board, embracing different styles and international markets. Traditional craftsman’s quality interprets the creative project and gives depth to a corporate vision centred around authentic Italian excellence and an attentive interpretation of attitudes, customs and lifestyles. At the centre is the desire to interpret different requirements by playing with the sophistication of the materials, with the textures of the wood, the metals that in contact with light enhance the changing colours, with the dematerialisation and lightness of glass combined with aluminium, all blending elegant aesthetics with high technological performance.
The Company, with its 85 employees and a 20,000 sqm manufacturing facility not far from Venice, moves within the sphere of Operational Excellence, following the principles of lean management. It has developed an integrated cycle, total quality model: study, R&D and prototyping result in direct production, where new ideas take shape. A global sales network is built on a network of distributors and dealers operating in various countries worldwide, with an export turnover that exceeds 70% of total.
The Cut flagship stores are spaces for making ideas concrete. Here the brand can show its ability to interpret time. Situated in the centre of Milan, in the Brera district, the The Cut flagship is a chance to live a different preset.