Showroom

Not a store, but a location. Not a display of products, but a space for ideas. In the renowned Brera district in Milan, at via Pontaccio 3, The Cut stages its ability to interpret time. A location where architects, designers and customers can ask new issues and discover all their potential.

The flagship store is divided over two levels, where projects take shape and transform into material, where sketches on paper turn into substance. In order to reflect on new ways of conceiving the kitchen, which is no longer an area set aside for the preparation of meals, but an open, welcoming, compelling space. Designed for people and their stories.